Speaker

Nykea Behiel

Director of Content at Vendasta
Upsana Gautam, VendastaCon Speaker

As the Director of Content at Vendasta, Nykea is responsible for overseeing all marketing content initiatives across multiple platforms to drive engagement, sales, retention, demand generation and positive customer behaviour. She manages all aspects of content production and strategy, driving company growth and creating a consistent brand voice. Creating alignment between multiple departments–sales, success, support and R&D–Nykea works to ensure Vendasta’s inbound marketing strategy resonates both internally and externally. Her emphasis on powerful brand storytelling and innovative culture drive a growth mindset throughout the marketing team. Nykea has spoken at events for Tourism Sask, Young Women in Business and Ideas on Tap.

Talk

Content is King, Queen and Aces

When: Day 1 | Wednesday January 25th | 

How do you consistently create great content, for yourself and your clients? Nykea will provide some strategic ways to increase your position as the expert and attract customers with great content.