Speaker

Kevin Lao

Head of Sales Strategy, Enablement, Insights for SEM Partners
Google Inc.
As the Head of Sales Strategy, Enablement, Insights for SEM Partners at Google, Kevin is responsible for the education of Google’s products, sales and strategy to the North America Premier SMB Partners.  Kevin joined Google in July 2011 after a four year stint with the Detroit Red Wings NHL hockey team as a Premium Sales Account Executive.

Talks

SEM Insights and Sales Strategy from Google

When: Day 2 | Thu Jan 26th, 2017 | 8:30 am – 9:15 am
Google’s ad revenues represent 30.9% of the total worldwide digital ad market. In 2016, eMarketer estimates that Google will remain the dominant player in worldwide search ad spending and capture 55.2% of the search ad market worldwide. Join us as we discuss the growing value of digital advertising in 2017 and the role of search in the consumer’s path to purchase. Read more…

Crushing Paid

When: Day 2 | Thu Jan 26th, 2017 | 9:15 am – 10:15 am

Vendasta, Google, Simpli.fi and GotU are teaming up at VendastaCon to take you on a deep dive of paid advertising. Read more…

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